Hey, I’m Erin.
I put brands’ personalities into scroll-stopping words—with equal parts strategy, imagination, and intuition.
My Resume
My M.O.: Keep it simple without sacrificing style.
I’ve crafted brand messaging and voice for Iris&Romeo, Bluejay Bicycles, B Yoga, and Halfmoon Yoga; served as a senior staff copywriter at Beautycounter; and delivered digital marketing copy and creative strategy for Shani Darden, Bala, FUNBOY, WelleCo, and more.
Previously, I spent a decade as a journalist and editor for outlets including Well+Good, Refinery29, WGSN, Nylon, Modern Luxury, Racked, and NBCUniversal.
Me Off-Duty
I’m a hopeless optimist, a bon vivant, and a Cancer sun with a Leo moon.
After 20 years in London and Los Angeles, I came home to upstate New York in 2023. I’m now channeling my obsession with health and wellness into a nursing degree, but am continuing to work with copy clients on a part-time basis.
